MySpace called it a day, other social networking sites are slowly but surely looking to facebook. What is the charm that facebook has? Everyone you know has a facebook account, and everyone has a reason. The primary reason - friends it enables us to reach out to long lost friends and connect with each other. Well there is more to it, there is news feeds, there is adds and there is now the new photo tag - basically creating a database of faces. With data comes data-mining and data gets sold.
Naturally Google is left out and it wants in. Thus Google+, but really as an individual or as a business would have multiple accounts? One for facebook and one for Google+? Will you have the same data at both locations? Will you leave all your facebook friends and make new "plusers" on google?
Google is late to the game and for them to succeed you need more than a facebook clone, not just integration of messaging, video, audio and communications. You need more to attract the friends to become plusers. First and foremost you would need a tool or an app that can take a facebook friend and connect them to Google+. Which means facebook will now have another app that will do the exact opposite - making a pluser to a friend.
Second you need to make sure you offer what each other offers just a tad bit better. Over all if you really need to succeed in this - you need something new.
Something new that gives control to the individual, to create their own social networking circles that will allow them to share information for a brief period of time. Think of it like having garage sale - A setup that you can have a few days to make your friends/plusers visit your social circle, exchange idea, traditions and engage in some activity. There is some money to be made here and one who does this first will be the winner.
Social networks have come to the age where they are just another site on the web, they can make things happen if people are able to join and make them move, else it is another web page like geo-cities. The first to provide control for individuals and the first to engage individuals in an data exchange to build small societies around them will be the ultimate winner.
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